The Sky King
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book? The very successful television show Sky King Theatre, which ran
from 1951 – 1954 and was sponsored by Peter Pan, changed its name to simply
Sky King and its sponsorship to Nabisco in 1956. Many premiums resulted
from the Nabisco sponsorship, but the last documented give-away was the 1964
Sky King comic book called Runaway Train that, while not too
expensive, is a very rare find.
The rarest and most valuable of all the
Sky King premiums is the Sky King Kaleidoscope Ring, which is valued in
the new Hake’s Price Guide to Character Toys #4 at $12,500.
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<div>The first DC Comics title ever published, <i>New Fun,</i> featured a huge
array of mystery and adventure strips, articles about radio, movies and sports,
and great prizes. And in the very first issue, February 1935’s <i>New Fun #1,
</i>there ran an ad that introduced the Tom Mix radio show and a premium for the
Dandy Zyp Gun on the back cover. This idea of using premiums as an integral part
of a given character story had met with great success over the radio, but this
was the first time it had been employed in a comic book story design. The story,
titled ”Tom Mix and His Ralston Straight Shooters,” may very well have been the
first appearance of Tom Mix in a color continuous panel comic format - though
he also ap