The Comics of Champions
Share:
campaign of its time: a series of already popular comics to be sold with
Wheaties, an already popular cereal.
They did it in conjunction with two
huge names in the comic book business, National Comics and Fawcett, in a
brilliant marketing scheme that had consumers ultimately buying at least twice
as much cereal. By releasing a series of four comic books, one to be attached to
every two boxes of Wheaties, children who wanted to secure the whole set had to
buy eight packages of cereal. General Mills also knew that not every grocer
would stock the same issues, so kids would end up buying even more cereal to
obtain duplicate comics for trading.
The books included such titles as
Flash Comics, Funny Stuff, Whiz Comics and Captain Marvel
Adventures. About 7,200,000 copies were published, meaning the sale of
14,400,000 boxes of Wheaties was highly plausible. The books were also slightly
smaller than their newsstand counterparts, putting them in a whole different
league of collectible. And they featured not only comics and premiums to further
promote General Mills and their respective publishers, but also games and “fun
masks” that featured characters such as Pirate Pete, Bobo the Clown and
Pocahontas the Indian Princess.
��o�n�g� �C�a�s�s�i�d�y�
�
�a�n�d� �R�o�y� �R�o�g�e�r�s�,� �b�u�t� �n�o�w� �t�h�a�t� �t�h�e� �w�o�r�l�d�’�s� �g�o�i�n�g� �l�o�c�o� �f�o�r� �a�l�l� �t�h�i�n�g�s� �S�p�i�d�e�y�,� �t�h�i�s�
�
�i�s� �t�h�e� �p�e�r�f�e�c�t� �t�i�m�e� �t�o� �g�e�t� �y�o�u�r� �h�a�n�d�s� �o�n� �(�o�r� �i�n�)� �a� �p�a�i�r� �o�f� �t�h�e�s�e�!� �<�b�r�>�<�b�r�>�<�/�d�i�v�>�
�
�
�
�
�
�<�/�b�o�d�y�>�
�
�
�
�<�/�h�t�m�l�>�
�
�����e���n���I���n���d���e���x���=���0���
���
���-���-���>���
���
���<���h���e���a���d���>���<���m���e���t���a��� ���h���t���t���p���-���e���q���u���i���v���=���"���C���o���n���t���e���n���t���-���T���y���p���e���"��� ���c���o���n���t���e���n���t���=���"���t���e���x���t���/���h���t���m���l���;��� ���c���h���a���r���s���e���t���=���i���s���o���-���8���8���5���9���-���1���"���>���
���
���<���t���i���t���l���e���>���.���h���t���m���l���<���/���t���i���t���l���e���>���
���
���<���/���h���e���a���d���>���
���
���
���
���<���b���o���d���y��� ���>���
���
���<���d���i���v���>���P���o���p���u���l���a���r��� ���s���c���u���l���p���t���o���r��� ���R���a���n���d���y��� ���B���o���w���e���n��� ���m���a���d���e��� ���h���i���s��� ���f���i���r���s���t��� ���c���o���n���v���e���n���t���i���o���n��� ���a���p���p���e���a���r���a���n���c���e��� ���i���n��� ���f���o���u���r���
���
���y���e���a���r���s��� ���(���a���n���d��� ���h���i���s��� ���f���i���r���s���t��� ���e���v���e���r��� ���C���h���i���c���a���g���o��� ���a���p���p���e���a���r���a���n���c���e���)��� ���l���a���s���t��� ���w���e���e���k���e���n���d��� ���a���t��� ���W���i���z���a���r���d��� ���W���o���r���l���d��� ���J���u���l���y���
���
���5���-���7���.��� ���A���t��� ���h���i���s��� ���b���o���o���t���h���,��� ���B���o���w���e���n��� ���s���o���l���d��� ���a���n���d��� ���a���u���t���o���g���r���a���p���h���e���d��� ���a���n��� ���e���x���c���l���u���s���i���v���e��� ���c���o���n���v���e���n���t���i���o���n��� ���e���d���i���t���i���o���n���
���
���c���h���r���o���m���e���-���v���a���r���i���a���n���t��� ���o���f��� ���h���i���s��� ���r���e���c���e���n���t���l���y��� ���r���e���l���e���a���s���e���d��� ���S���i���l���v���e���r��� ���S���u���r���f���e���r��� ���m���i���n���i���-���b���u���s���t���.���<���
