"We would like to thank all of our advertisers who took advantage of our Early Pay special. The overwhelming response was a great signal that many dealers and collectors, from the highest of the high end to the mom-and-pop establishments, have faith in our marketplace and the ability of The Overstreet Comic Book Price Guide to help get their messages out," said author and publisher Robert M. Overstreet, who started the Guide in 1970.

The landmark 40th anniversary edition will be released in comic book shops and at Comic-Con International: San Diego on Wednesday, July 21, 2010. This edition marks the first time that customers of Diamond Comic Distributors can pay for their full-page, half-page, quarter-page and Business Card ads in the Guide by simply adding them to their DCD invoices.

We’ve created a downloadable PDF with more information, and it’s available here.

The price for a full page B&W ranges from $900 to $1,080, depending on placement, and a full page color ad is $2,500. Discounts of 10% remain available for three or more ads of the same size and type. Half Page B&W ads run $600, Quarter Page B&W ads are $400, and the business card spots are $125.

For your reference, the DCD item codes for those rates are below:
SEP09 8085 Overstreet #40 Business Card B&W AD ($125)
SEP09 8090 Overstreet #40 Full Pg B&W Ad A ($900)
SEP09 8091 Overstreet #40 Full Pg B&W Ad A Multi Pg Disc ($810)
SEP09 8092 Overstreet #40 Full Pg B&W Ad B ($990)
SEP09 8093 Overstreet #40 Full Pg B&W Ad B Multi Pg Disc ($891)
SEP09 8094 Overstreet #40 Full Pg B&W Ad C ($1080)
SEP09 8095 Overstreet #40 Full Pg B&W Ad C Multi Pg Disc ($972)
SEP09 8096 Overstreet #40 Full Pg Color Ad ($2,500)
SEP09 8097 Overstreet #40 Full Pg Color Ad Multi Pg Disc ($2,250)
SEP09 8098 Overstreet #40 Half Pg B&W Ad ($600)
SEP09 8099 Overstreet #40 Quarter Pg B&W Ad ($400)

While most of the premium spots have been booked years in advance, a small number of them remain available. Those interested in these positions should contact Gemstone directly.

The deadline for ad reservations for The Overstreet Comic Book Price Guide #40 will be Friday, January 22, 2010. The final deadline for all ad materials will be Monday, February 2, 2010.

Businesses that have accounts with Diamond Comic Distributors can simply fill out the forms with their DCD account numbers and fax them to (410) 252-6148. If you would like to pay by check, Visa or MasterCard, please contact us.

DIRECTORY LISTINGS
The form for the Overstreet Directory Listings is available for dowload as a PDF. Directory Listings are $60 for a single listing, $54 each for three or more, and just $40 for all Comic Shop Locator Service member stores. Additionally All full page advertisers receive a free Directory Listing.

The deadline for Directory Listing Forms is Monday, February 2, 2010. If your form is received after that date, it will not be included in the 40th anniversary edition of the Guide.

For advertising information, contact J.C. Vaughn or stay tuned to Scoop.