NoorArt, Inc. Offers Muslim Alternative to Barbie
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ago, has introduced Razanne, a young Muslim girl doll and a number of other toys
geared toward Muslim children.
“The main message we try to put forward
through the doll is that what matters is what’s inside you, not how you look,”
said Ammar Saadeh, who set up NoorArt Inc. with his wife and a few other
investors.
Currently, NoorArt offers a few variations on its Razanne
design. Praying Razanne comes complete with a long hijab and modest prayer gown.
In and Out Razanne comes with two outfits, one fashion dress to be worn only
indoors and a traditional jilbaab coat for her outdoor excursions. Muslim Girl
Scout Razanne includes a cassette recording of the Muslim Scout’s
oath.
Astronaut Razanne.
global appeal for Muslim girls,” Saadeh said.
collector’s doll named Leyla (Leyla’s elaborate costume and tale of being taken
as a slave in the court of a Turkish sultan are intended to convey the
tribulations of one Muslim girl in the 1720s), there has never before been an
internationally marketed doll celebrating the tenets and values of
Islam.
Kuwait, the United Arab Emirates and make greater inroads in southeast
Asia.
Germany. Saadeh would not reveal the doll’s sales figures, but he said retail
sales over the company’s Web site account for a majority of the almost 30,000
dolls sold per year.
Razanne that includes a briefcase and other accessories.
http://www.noorart.com/razanne.shtml.
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