Micha Hershman has joined Dark Horse Comics’ marketing department. According to Dark Horse, in his thirteen-year tenure with Borders Group, Hershman developed an extensive professional experience with comics, graphic novels, science fiction, horror, and related merchandise. After handling the buyer duties for the chain’s rapidly growing graphic-novel section, he became the category director for the company’s pop-culture section.

The company also said that Hershman had engineered highly successful retail and online marketing campaigns for Star Wars, Lord of the Rings, and Twilight, and managed the children’s and fiction marketing teams for Borders.

 “Dark Horse is a world-class organization, unmatched in its dedication to comics, their creators, and their fans,” said Hershman. “I couldn’t be more excited to join Mike Richardson and his team.”

“We are extremely happy to have Micha here at Dark Horse,” said President Mike Richardson. “The experience, knowledge, and enthusiasm he brings to our marketing team will be a huge resource as we look to grow Dark Horse over the coming years.”