The Hero Initiative raises funds for comic industry professionals in financial need, including through auctions on eBay. They are selling multiple pages of Howard Chaykin original art, including Dominic Fortune #3 page 12, Sunshine Patriots #6 page 7, Black Kiss 2 #3 and #4 pages, Satellite Sam #13 page 6, Midnight of the Soul #5 page 18, Hey Kids, Comics Vol. 1 #1 page 19, and The Shadow: Midnight in Moscow #4 and #5 pages.

They are also selling a 1983 Marvel Thor promo poster with an original Beta Ray Bill drawing by Walter Simonson and multiple comics signed by Mark Waid. Additionally, they have 100 Project books featuring Superman, the Hulk, Hellboy, Wonder Woman, Wolverine, the Teenage Mutant Ninja Turtles, and others.