Comic Book Ads

Categories: Did You Know|Published On: March 11, 2010|Views: 66|

Share:



.html

Things ain’t what they used to be.

Comic books have always been
vehicles for commerce, originally carrying ads to reach younger consumers (you
know… kids) with everything from flower seeds to the famous x-ray specs. But
have you ever considered that checking out the advertising from bygone days
might be an excellent way to see how much our culture has
changed?

Sampling just one ad from the back of Straight Arrow #27
for instance shows us “Happy The Cowboy,” a ventriloquist’s dummy. He was
advertised as being over 19″ tall with moving mouth, arms and legs. Nothing too
unusual there. In fact, if Happy wasn’t a smoker you could see him on sale
today. Ah, but he was a smoker, cigarette firmly in place. Talk about
something that would never happen with a child’s toy today!

Girls were
expected be future homemakers, as witnessed by the “ready for action”
hand-driven sewing machine advertised. “Now you can make many lovely dresses for
yourself and your dolls, or make extra money selling things you make!” the ad
enthused.

The “Life Like Sandy” doll is another oddity. The illustration
for the doll, pictured as a seductive topless toddler and enthusiastically
saying “I sleep, I drink, I wet, I sleep and you can wave my hair, too!” is just
a little creepy by modern standards, but again it was very mainstream when it
was done.

Next time you’re checking out an old comic or a magazine from
days gone by, give the ads a read and see if they don’t transport you to another
way of seeing things.


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Comic Book Ads

Categories: Did You Know|Published On: March 11, 2010|Views: 66|

Share:



.html

Things ain’t what they used to be.

Comic books have always been
vehicles for commerce, originally carrying ads to reach younger consumers (you
know… kids) with everything from flower seeds to the famous x-ray specs. But
have you ever considered that checking out the advertising from bygone days
might be an excellent way to see how much our culture has
changed?

Sampling just one ad from the back of Straight Arrow #27
for instance shows us “Happy The Cowboy,” a ventriloquist’s dummy. He was
advertised as being over 19″ tall with moving mouth, arms and legs. Nothing too
unusual there. In fact, if Happy wasn’t a smoker you could see him on sale
today. Ah, but he was a smoker, cigarette firmly in place. Talk about
something that would never happen with a child’s toy today!

Girls were
expected be future homemakers, as witnessed by the “ready for action”
hand-driven sewing machine advertised. “Now you can make many lovely dresses for
yourself and your dolls, or make extra money selling things you make!” the ad
enthused.

The “Life Like Sandy” doll is another oddity. The illustration
for the doll, pictured as a seductive topless toddler and enthusiastically
saying “I sleep, I drink, I wet, I sleep and you can wave my hair, too!” is just
a little creepy by modern standards, but again it was very mainstream when it
was done.

Next time you’re checking out an old comic or a magazine from
days gone by, give the ads a read and see if they don’t transport you to another
way of seeing things.


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