Captain Marvel Goes to War
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spirits and keep the flame of patriotism alive during World War II? As a matter
of fact, it wasn’t uncommon at all during the War for different ranks and
branches of the military to adopt different characters that would inspire them
towards their cause. And Captain Marvel was a perfect example of one such
character. Really, who better to fight Nazis that the World’s Mightiest
Mortal?
We see an example of this on the cover of Captain Marvel
Adventures #27. Featuring an image of Captain Marvel hurling a
missile of some sort towards the enemy, he is set against a bold navy blue
circle with a proud white star in the center. The cover also announces to the
readership that the image was the insignia that had recently been adopted, and
would be worn, by a naval air squadron. And interestingly enough, the patch
featuring that insignia is now one of the most sought-after of the 1940s Captain
Marvel items. When worn on the chest or shoulder, this 5 ½” patch
just might’ve had the same effect on a weary soldier that shouting
“Shazam” had on Billy Batson.
ents in
those comic sections? <br><br>Eventually, however, the newspapers started
considering the Sunday color comic section to be a favorite feature of the
readers - like the sports section or the financial pages or the crossword
puzzle. And readership surveys began proving that more people read the Sunday
comics than just about any other section. So, after about 30 years, it finally
dawned on some astute advertising executive to place an ad for his product
there. Something along the lines of a Lionel train, or an erector set, or a BB
gun, or a Charles Atlas course to beef up spindly teenagers. <br><br>Throughout
the 1930s, the volume of advertising space increased as advertisers learned that
the comic pages were a good place to put their ads. But they didn’t increase
the size of their comic sections, so something had to give...and that something
was the size of the printed strip. So strips that had once been full pagers,
like <i>Alley Oop, Dick Tracy, Tarzan, Prince Valiant, Flash