Ad of the Week: The Diorama
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cover dated June, 1966. In a shift from the solitary figure, such as
Frankenstein or Batman, this diorama offers a complete sports scene! Chock full
of real life action and excitement, all it takes to put together is paint, glue
and steady nerves.
So many of these model ads gave hope to builders far
and wide. Some of that hope came from the idea that if you built it correctly,
it would grace your shelf for years to come. Visitors to your house would marvel
at your unmatched skill with glue and paint. For years, your parents would pull
unwilling guests into your room, ignoring the slight state of disarray that
surrounded them, and brag about you and your artistic skills.
The other
kind of hope was that you could achieve the athletic grace that Jerry West and
the rest of the sports heroes portrayed. The fluidity of movement, the
purposeful way each athlete moved inside the scene. From boxing to baseball to
football, each figure was accomplishing something great – and yet, they seem
almost casual about it, as if anyone could do this.
Today, there are so
many action figures and dolls, dioramas and box sets, and so many kinds of
three-dimensional recreations of heroes and events out on the market that it’s
easy to forget what these models meant in 1966.
While you may not have
been able to play basketball like Jerry West, with the help of Aurora, you could
certainly live vicariously through his achievements.
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