Singer-songwriter Lloyd Price, known for the hit “Personality” died on Monday, May 3, 2021. Price’s wife Jacqueline announced that he passed from complications from diabetes at a long-term care facility in New Rochelle, New York. He was 88 years old.

Price was born in Kenner, Louisiana on March 9, 1933. He saw early success with the song “Lawdy Miss Clawdy,” which spent seven weeks at the top of the Billboard R&B charts in 1952. A year later he was drafted to the military and served in Korea.

Once he was back in the US, Price continued his R&B/rock ‘n roll career by founding his own record label, KRC Records. By having his own label, Price owned publishing rights and was his own agent and manager. It was then that he had a string of hits like “Personality,” “Stagger Lee,” and “I’m Gonna Get Married.”

His popularity as a recording artist waned in the 1960s, so he turned to several different ventures, including founding the record labels Double L and Turntable. He helped promote the 1974 “Rumble in the Jungle” boxing match between George Foreman and Muhammad Ali and the ’75 “Thrilla in Manilla” fight between Ali and Joe Frazier. Later he ran construction companies and a line of Southern-style foods.

Price returned to performing on oldies tours in the 1990s and 2000s and was inducted into the Rock and Roll Hall of Fame in ’98.