Jeff Trojan was announced as the new Vice President, Business Development
for DC Direct this week by Paul Levitz, DC Comics’ President and Publisher.
Trojan will concentrate on the growth and day-to-day management of DC Direct’s
business activities in this newly created position.

“We’re proud of
DC Direct’s reputation for producing great lines of products that our fans
love,” Levitz said in a press release. “We look forward to Jeff
helping bring our efforts to a wider audience.”

Previously, Trojan
was Vice President of Marketing at Play Along, where he led the strategic
direction for the LIMA award-winning Care Bears brand as well as The Lord of the
Rings, The Cat in the Hat, Teletubbies and Cabbage Patch Kids. He also had
stints with Playmates Toys and Galoob Toys.